Cookie Catastrophe Strikes Chocolate Community in LOBO Campaign for Lacta 5Star

Sawt News

International creative studio LOBO crafts a sugar-coated world in the campaign "Chocolate World" for confectionery company Mondelez's Lacta 5Star, out of Wieden + Kennedy Brazil. In the six spots, the studio animates a cocoa community coexisting in peace, achieving high-profile success in space and beyond, before torrents of extra-terrestrial cookies descend from the atmosphere and wreak graphic cartoon havok on the citizens below. Each spot ends with caramel-laden tragedy as the camera pans back, revealing that all of the activity actually takes place inside a Lacta 5Star chocolate bar.


Click HERE to view "Garage"
Click HERE to view "Ski"
Click HERE to view "City of Chocolate"
Click HERE to view "Astronaut"
Click HERE to view "Rock Paper Scissors"


LOBO recently applied their two decades of work for a hallmark introductory film for the Annecy International Animated Film Festival, a celebration which this year recognized 100 years of Brazilian animation history. The studio took home from the festival the prestigious Cristal Award for a Commissioned Film for their LeicaM-Monochrom campaign, "Everything in Black and White."