“Morning Ready” Continues Stephen Arnold Music's Success In Morning News Promotion
Posted by: Sawt News | Feb 13, 2018
On the heels of campaigns like “All About Early,” “Waking Up My Day” and “Everywhere I Go."
Stephen Arnold Music, the World Leader in Sonic Branding®, has announced the launch of “Morning Ready.” Previous morning image campaigns from Stephen Arnold Music, which include “All About Early,” “Waking Up My Day” and “Everywhere I Go,” have enjoyed success in more than 100 markets. “Morning Ready,” the latest in this popular series, provides local stations with a cost-effective marketing toolkit to maximize their morning promotions.
The “Morning Ready” package includes Full Song/60s/30s/20s/15s/10s and IDs. At the heart of the market-exclusive campaign are two upbeat morning anthems, filled with memorable vocal hooks, rhythmic guitars and an inspirational groove that propels viewers into their ideal morning. There are male and female vocal versions, with custom lyrics available upon request.
“Morning Ready” was designed to help stations grow viewership and generate additional revenue during this competitive and critical news daypart.
Created by Stephen Arnold Music’s elite songwriting talent, “Morning Ready” has the style and feel of popular hit music. Written in the spirit of a crossover album track, the lyrics have broad appeal (“When I need to know what's happening / I've got you everywhere that I am / I wake up and I love the way you start me / I'm morning ready”). Together with the positive music, the result is a motivational morning anthem - ideal for matching up with local images and personalities.
As the World Leader in Sonic Branding, “Morning Ready” builds on what Stephen Arnold Music does best, with work central to the identity of such clients as CNN, Fox, ESPN, AXS TV, CCTV and local stations in 75% of all US TV markets. Each of Stephen Arnold Music’s image campaigns applies their deep experience of supporting hundreds of local stations with fresh marketing solutions that save them time, while also contributing to their bottom line.
“Audiences look to their local TV stations for critical information most in the morning,” says Chad Cook, Vice President, Creative for Stephen Arnold Music. “Morning routines depend on the traffic, weather, and breaking news from their favorite morning show. ‘Morning Ready’ is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”